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Description:
A banner is rectangular advertising space (468 x 60 in dimension)

Banner advertisements are the most popular form of advertising on the world wide web.

When used correctly, with the right level of investment deliver the following benefits:

»	Cost-effective branding and response
»	Support for campaigns in traditional media and a gateway to greater product/service understanding
»	Compliment online sponsorships
»	Target specific audiences through placement in specific content areas


	» Pixel size: 468 pixels wide by 60 pixels high » File size: 12k file size limit » Material: Animated, static gif or flash

Description:
A square box that appears in the editorial environment (with a dimension of 300 x 120)

Content boxes are a great way to communicate news, product/service information or specific offers.

Placed within highly trafficked pages, content boxes are branded by advertisers and provide them with the flexibility to create their own tailored messages.

The messages contained within these boxes are prominently displayed next to popular content thus increasing noting and impact. And messages are perceived as being endorsed by sites, providing for positive brand associations.

Content boxes provide room for summary copy, images and branding and can be used as an alternative or to compliment traditional banner advertising.


	» Pixel size: 300 pixels wide by 120 pixels high » File size: 12k file size limit » Material: jpeg, static gif or flash

Description:
A mast ad is similar to a banner, typically appears at the top of the page (with a dimension of 770 x 60)

The masthead ad is the latest standard advertising product on offer within the Media24 portfolio. It is fast becoming popular among advertisers as it occupies a prime advertising position within the environments in which it is available.

A mast ad is often referred to as an oversized banner. It is sold on a limited amount of online environments and is only available on a permanent basis over calendar month periods.

Benefits:

»	The top-of-the-page positioning provides exceptional visibility, ensuring top-of-the-mind awareness.
»	Great for new product launches and breaking away from stale creative executions.
»	The ability to dazzle users with the latest standard advertising solution, which expand traditional creative space with vibrant ads.


	» Pixel size: 770 pixels wide by 60 pixels high » File size: 20k file size limit » Material: Animated, static gif or flash

Description:
A skyscraper is a large rectangular advertising space that is typically located on the right-hand navigation column (a dimension of 120 x 600).

Skyscrapers were introduced recently to provide advertisers with greater impact and creative flexibility.

Positioned typically on the right hand navigational column, skyscrapers are designed with impact in mind - almost double the size of traditional banner adverts, skyscrapers provide the opportunity for greater impact of messages, often leading to higher response rates.


	» Pixel size: 120 x 600 » File size: 18k » Material: Animated, static gif or flash