PTCL is nowadays on a advertising campaign. Recently I got a call from one of their sale representative who comprehensively elaborated on the various packages that the PTCL is offering these days and among one of them is PTCL Smart TV.
Smart TV concept is very much successful all round the world specially the US where there according to one survey there are a total of 15 Million Smart TV registered users.
Pakistan Telecommunication Ltd digital multi channel Television service that delivers television programs to households via a broadband connection using the Internet Protocol (IP) technology. The service requires subscription and Customer Premises Equipment (CPE). An IP-based platform allows the TV service to be ‘smarter’ than the traditional broadcast and cable TV services, by making the TV viewing experience more interactive and personalized.
PTCL smart TV offers very new features including the Time Shift Television (TSTV) allowing the viewers to playback live TV channels and a Parental Control allowing parents to exercise control and EPG which is an Electronic Program Guide which is an extremely responsive and feature rich application and moreover Video On Demand feature.
PTCL smart TV is almost available in 17 cities across the country and all the PTCL users can have this opportunity. Its offering 70 plus channels with a CPE for a 10,000Rs and a monthly payment of 125Rs.
Still PTCL Smart TV is not such a success story among the PTCL users. Mainly because the coverage and the disconnectivity issue but PTCL is enhancing the service and also they are using their marketing techniques to flock more customers.