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Etihad Airways, the award winning national airline of the UAE, has launched the ”WhyEY’ rewards campaign for travel agents across Pakistan.
Highlighting Etihad’s award-winning premium product and service offering, the agent rewards promotion, will offer true champions a PKR1000 prize bond for every premium ticket sold* during the “Why EY?” promotion period. The rewards promotion is valid for bookings in Diamond First Class and Pearl Business Class to any destination on the Etihad network for the sales period between 15 October and 30 November 2009 and for travel between 15 October and 15 December 2009.
Amer N. Khan, Etihad Airways’ country manager Pakistan said: “We are immensely proud of the award-winning service we offer our customers in both first and business class. Our home base in Abu Dhabi provides the ultimate travel experience and we want to ensure that agents and customers alike have the opportunity to sample the offering.”
The Abu Dhabi-based airline recently completed a major service upgrade to its premium cabins across its aircraft fleet, with the new Diamond First Class launched in May of this year for long haul flights from Abu Dhabi – and is currently operational on the London-Abu Dhabi sector. The ‘WhyEY’ campaign also highlights the newly opened premium lounges in Abu Dhabi, as well as Frankfurt and London Heathrow airports; increasing choice of catering in Coral Economy and growing network of 56 destinations across the globe.
Etihad offers fully-flat beds in both first and business class as well as more than 600 hours of on-demand entertainment provided via individual wide-screen video screens, operated by touch-screen technology. Passengers can eat whenever they wish during the flight, from an a la carte fine dining menu or opt for kitchen style snacks.


